Color is normally present in a diamond as a pale yellow. This is why a diamond's color grade is based on its lack of color. The less color a diamond has, the higher its color grade. After cut, color is generally considered the second most important characteristic when selecting a diamond. This is because the human eye tends to detect a diamond's sparkle first, and color second.

At Lovida Diamonds, you'll find only the finest diamonds with color graded D-J. Diamonds graded J or better are colorless or near-colorless, with color that is typically undetectable to the unaided eye.

• D

  Absolutely colorless. The highest color grade. Extremely rare.

• E-F

  Colorless. Minute traces of color can be detected by an expert gemologist. A rare diamond.

• G-H

  Near-colorless. Color difficult to detect unless  compared side-by-side against diamonds of better grades.

• I-J

  Near-colorless. A slightly detectable warmth or tone.

• K-M

  Noticeable color. Not carried by Lovida Diamonds.

• N-Z

  Noticeable color. Not carried by Lovida Diamonds.

What Color is Right for Me?

For the purist, look for a colorless diamond with a grade of D-F for a diamond with no discernible color.
For an excellent value in a diamond with little or no noticeable color to the unaided eye, look for a near-colorless grade of G-I

Now that you understand how color affects the white look of a diamond, you are ready to learn about clarity.